Author Sonal Sisodia, Nimit Chowdhary
Publish October 2012 - March 2013
   
Title USE OF ILLUSTRATIONS IN RECRUITMENT ADVERTISING BY SERVICE COMPANIES
   
Abstract This study advances literature on recruitment advertising of service organisations by focusing on an important advertising element, which are the illustrations/ visuals used in the execution of the print recruitment strategy. Against the backdrop of the rising significance of services and its potential of employment generation, the paper starts with identifying
   
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