Author Halimin Herjanto, Sanjaya S. Gaur
Publish April - September 2011
   
Title INTERCULTURAL INTERACTION AND RELATIONSHIP SELLING IN THE BANKING INDUSTRY
   
Abstract World migration has changed demographic characteristics across nations.According to World Migration Report 2010, which is published by InternationalOrganisation for Migration in Switzerland, the number of migrants has grown to214 million by 2010 and the figure is expected to rise to 405 million by 2050.Correspondingly, firms are increasingly relying on the ethnic market as anew market frontier. In recognition of this new trend, this article attemptsto show how buyers' national characteristics impact salespersons' attemptsto develop and maintain long term healthy relationships with buyersparticularly in the context of banking industry.
   
Full Text  Download
   
   
   
    About Journal     l    Statement About Ownership     l    Forthcoming Conferences and Seminars     l      Free Sample Articles      l        Editorial Team          l      Contact Us  

Copyright Vedatya Institute | All Rights reserved