Author Taeho Park, Minho Lee, Ming Zhou, Changho Kim
Publish April - September 2011
   
Title THE IMPACT OF INTERNAL COMMUNICATION AND COLLABORATION BETWEEN OPERATIONS AND MARKETING ON NEW SERVICE DEVELOPMENT
   
Abstract Intense competition in the service industry has led service firms to developan increasing stream of new service products, of which, the life cycles arebecoming much shorter than ever. This recent change in the servicebusiness environment has required operations and marketing functionsto be integrated more closely. Creation of the integrated and collaborativeinterface between these two functions has been reported as a challengingtask, nevertheless is crucial to a firm's performance. Therefore, thisresearch empirically studied the impact of communication andcollaboration between operations and marketing on new service productdevelopment and potentially, better business performance.
   
Full Text  Download
   
   
   
    About Journal     l    Statement About Ownership     l    Forthcoming Conferences and Seminars     l      Free Sample Articles      l        Editorial Team          l      Contact Us  

Copyright Vedatya Institute | All Rights reserved