buy naltrexone no prescription recepguzel.com where can i buy naltrexone online
CONSUMER PERCEPTION TOWARDS THE PURCHASE
OF CREDIT CARDS
Intangibility is the inherent nature of services. Service is a†performanc? rather
than a “thing”. There are more of experience and credence qualities with services
than search qualities. Therefore, consumers perceive high degree of uncertainty in
making a service purchase decision due to lack of tangible cues with service product.
As a result, consumers normally do not consider service product features to evaluate
service offer. Present study has its focus on understanding how consumers’ perceive
and consider service product features for making purchase of credit cards. Objectives
are to analyze the role of service product features (core benefit, facilitating services
and supplementary services) in pre-purchase evaluation and to understand the
position of supplementary services at product levels.