Author Rodney Arambewela,John Hall
Publish July 2006
   
Title

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A COMPARATIVE ANALYSIS OF INTERNATIONAL EDUCATION SATISFACTION USING SERVQUAL
   
Abstract University education, the world over, has undergone significant transformation and reform with respect to higher education systems meeting the growing role of information and communication revolution, and the demand for knowledge, which represent the new challenges of globalisation. These challenges are seen as threats as well as opportunities for higher education systems around the world. The driving force of globalisation is competition and the international education market has become fiercely competitive with different marketing strategies being implemented by educational institutions to attract the growing number of students seeking higher education.
   
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