A COMPARATIVE ANALYSIS OF INTERNATIONAL
EDUCATION SATISFACTION USING SERVQUAL
University education, the world over, has undergone significant transformation
and reform with respect to higher education systems meeting the growing role of
information and communication revolution, and the demand for knowledge, which
represent the new challenges of globalisation. These challenges are seen as
threats as well as opportunities for higher education systems around the world.
The driving force of globalisation is competition and the international education
market has become fiercely competitive with different marketing strategies being
implemented by educational institutions to attract the growing number of students
seeking higher education.