Author GaŽl Bonnin
Publish July 2006
   
Title

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PHYSICAL ENVIRONMENT AND SERVICE EXPERIENCE: AN APPROPRIATION-BASED MODEL
   
Abstract A lot of research has been dedicated to the study of the physical environmen4s influence on consumersí behaviours. These studies have shown that a store or a serviceís atmosphere can influence the consumersí experience, emotions, purchase behaviours, evaluations and decision processes. But most of these studies draw from the atmospheric model and overlook an important process in the consumerphysical environment relationship: the appropriation process. Moreover, recent works have illustrated that the use of atmospherics tools is not always profitable. The aim of the paper is to show how the appropriation process gives an improved understanding of the consumer-physical environment relationship. The first part of the paper is dedicated to an analysis of atmospherics and appropriation literature.
   
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