Volume 20, Number 1 (April 2020 - September2020)

  Antecedents Of Online Banking Adoption: An Empirical Study In An Emerging Economy
Dr. Sanjeev Verma, Tanmay Kumar

The banking sector is witnessing a fast paced change, as the global economy extends and progresses towards institutional and market completeness. One of the key reasons for such changes is, transcendental technology is transforming business processes into a technology oriented system. Self service banking channels like mobile banking and electronic banking have improved the reach and speed of service with less infrastructural needs. As the infrastructural need for online banking is minimal, it is a profitable proposition for both banks as well as the customers. Emerging economy like India is pushing for a cashless economy and thus, online transactions become inadvertent. But the biggest impediment for the banks is to overcome the psychological inertia of the common man who has a skeptical view towards the risks associated with online banking. Thus, it is important for banks to understand customer behavior for seamless adoption of online banking. The present study is an attempt to study the drivers of online banking adoption and offer a strategic roadmap for smooth transition from an offline channel to an online channel. Established models like TAM and TRI have been used for hypothesis development, and multivariate analysis has been used for testing the model. The findings suggest the importance of internet connectivity(IC), prior information(PI), perceived usefulness(PU), perceived ease of use(PEU), and security and privacy issues (SP) for the smooth adoption of e-banking. Policy makers and bank management should try to incorporate these features in service bundles, to garner a more positive response towards e-banking.

  The Triumphs & Challenges In The Path Of Green Hotel Housekeeping
Prashanti Jaykumar

‘Sustainability’ is the new mantra the world swears by in today’s times. It has made its mark in all the prominent industries across India too, particularly the Hotel Industry. Hotels are framing new guidelines to adopt environment- friendly practices and procedures in all their departments. The objective of this paper would be to understand the various processes and procedures adopted by the hotel housekeepers across India, to make housekeeping operations ‘green’, to assess which of these processes were adopted in compliance with the new regulations related to the environment; and which of them were voluntarily undertaken and supported by their hotel managements. This paper would also look at all the triumphs and challenges faced by the housekeepers, on the unknown yet crucial path of ‘sustainable’ housekeeping, to gauge whether the future of hotel housekeeping is indeed ‘green’.


  Digital Culture – Evolving Context, Enduring Concepts And Everlasting Solutions
Arjun N. Kumar, Sudhanshu Bhushan

The Gale Of Changes Caused By Business Transformations Are In The Market! Current Scenario Of Digital Transformations And Innovations In The Modern Business World.

  Traditional Food Potentials of Northern India
Dr. Ramjit, Karnail Singh

Emerging research on food consumption patterns reflects, that dining out is a growing form of food tourism where meals are consumed not out of necessity but for pleasure, and the special events are part of the tourist experience as much as the food heritage itself. The growth of technology and other market forces of globalization have made the traditional cuisines more accessible worldwide.In various countries, food has been classified as per country norms or certain other elements in consideration. It is further stated that movement of tourists towards culinary experiences are the focal point of discussion in this review based paper, in order to project the food heritage of a destination along with its traditional culinary practices.However the ‘food heritage’ of India is as varied as its culture and people. In every region food changes in flavors and techniques of cooking, because it is influenced by its religion, customs and traditions which cannot be grouped like the food of the Western World. Therefore, this paper emphasizes on the food heritage of Northern India, along with the various traditional culinary practices.

  Human Resource Management: A Crucial Component In Context Of The Indian Hospitality Industry
Dr. Savita Sharma, Sidharth Srivastava

Customers are deemed indispensable for the success of any profit organisation, yet an increasingly prevailing notion remains that internal employees need to contribute towards the achievement of organisational goals. In doing so, the argument of a multi-pronged approach necessitating attention on employees’ growth and development gains strength. In the hotel industry, especially in India, the state of human resources is far from normal, which is resulting in higher employee turnover and the industry is losing a large proportion of its manpower that initially receives training to work in the sector, however chooses alternative sectors to progress their career with. The main objective of this study is to reflect on four key human resource management perspectives viz. recruitment; training and development; rewards and incentives and employee satisfaction. These aspects have been critically examined in the backdrop of the changing workforce environment. This review study is chiefly based on extant literature in human resource management and employs a meta synthesis methodological approach that allows for bringing concepts together to explicate the considered perspectives. The implications of the article can be viewed in the context of academic advancement via reviewed literature, which may guide researchers in carrying out studies in hospitality oriented HRM.

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