Current Issue's Features (October 2020 - March 2021)
Conceptualizing Relationship Maintenance Through The Relationship Life Cycle: Relationship Enhancement .........
Recent relationship
marketing research has
focused on developmental,
path dependent nature of
relationships where the rate
and direction of change in
the relationship is dynamic,
arguing that relationships
do not develop incrementally
and consistently from one
stage to another Instead,
exchange events can change
the course of a B2B
relationship. Maintenance of
customer relationships has
been treated rather narrowly
in the marketing literature
so far. Relationship
maintenance is a set of
strategies to achieve
enhancement, stabilization,
or repair of the
relationship with their
customers based on the life
cycle stage of the
relationship. The purpose of
this paper is to propose a
conceptual framework for
strategic ‘maintenance’ of
customer relationships in
B2B settings from the
perspective of seller firms.
Drawing on the extant
marketing and social
psychology literature, we
propose a framework that can
help examine how seller
firms can invest resources
into tending to their
customer relationships with
strategic goals in mind. As
determined by the
Relationship Life Cycle
research, relationships go
through four phases:
introduction, expansion,
commitment and indifference
phase. Building on these, we
propose three categories of
relational maintenance
strategies- relationship
enhancement, relationship
stabilization and
relationship repair
Strategies. We offer a set
of propositions predicting
how the relationships can be
maintained (enhanced,
stabilized and repaired) in
the different stages of the
relationship life cycle. The
proposed framework is in
tune with the dynamic nature
of buyer-seller
relationships and hence the
realities of the market
place. The paper ends with a
discussion of managerial
implications.
Dynamics Of Service Design Thinking–The New ............
Design thinking and services possess a strong relationship. It is through the virtue of designing thinking a service design is formulated, and it is only design thinking that encapsulates the whole concept of competitive advantage. The content will initially touch the aspect of design thinking, conveying how it was gradually engulfed by the ethics of service to bloom as service design. For the matter, further refining will be facilitated by theory and practice to flash a light on the key terms, with attached perspectives to elaborate what service design is, and the way service design converges and diverges when passed through the mirror of trust and how design thinking can also help in gaining competitive advantage. The focus of this paper is on integrating all the points and forming an integrated solution on the way design thinking can be taken from the point where it could be used to plan a design to the point where it actually comes down from the whiteboard and is used to gain a sustainable advantage. The practical application of design thinking in prototyping is discussed with a fresh perspective, and a fairly new approach towards service design, including topics such as inclusiveness, trust, heuristics, and algorithms. All the discussed topics compare design thinking as a chain starting from a balance of deduction or induction, emphasizing the core, and how it is also understood as a thought that represents a cyclic form of Design thinking.
A Study On Grocery And Household Items ..........
This paper makes an attempt to develop three sentiment indices for the Indian stock market and also study the interrelationship between the developed sentiment indices with the Indian Stock Market as proxied by the BSE Sensex. Also, an attempt is madefor incorporating sentiment into the equation of FII flows and the stock returns framework analysed by various researchers, under the feedback trading literature. The findings suggest that sentiment causes net FII flows through the Indian stock market. Also, the results suggest a bi-directional causality running from stock market returns and sentiments.
Status Of Employee Engagement: Insights From .........
Employee engagement was widely studied across various countries, due to its positive effects. Past studies reflected that the level of engagement is continuously growing yet evolving across countries. It has been noted that employee engagement is often affected within countries by organisational culture. Therefore, the current study aims to expand the insights into the level of employee engagement in the Indian context. This paper endeavours to measure the level of employee engagement in banking sector. The article addressed various viewpoints on the conceptual and empirical research conducted on employee engagement in the Indian context. This primary research was conducted on banking employees. The research concludes that the engagement level of employees in Indian banking sector is satisfactory. There was also consideration of limitations and future directions of the study.
A Conceptual Study Of The Determinants ..........
Employees’ attitude and behaviour affects the performance of the organization immensely. Managers are keen to know about such behaviours that can be beneficial for the success of the organization. One such set of behaviours that can improve organizational effectiveness and efficiency is called organizational citizenship behaviours (OCBs) are, those set of behaviours that are performed voluntarily and engagement in such behaviours does not lead to any rewards or sanctions but; increases the overall efficiency of an organization. The interest in the domain of OCB has grown rapidly among scholars. Though there are ample studies on OCB and the factors that affect it, they have varied viewpoints. Moreover, there are various other factors that may have a significant effect on OCB but the literature on such factors is very scarce. There lacks a comprehensive study on OCB and its determinants. The present paper is an effort in this direction and makes a sincere attempt in providing a conceptual framework, so as to lay a firm ground for future researchers to study the various determinants of OCB and their potential impact.
Customer Usage Intention Of Online Pharmacies: A Developing ..........
The purpose of this research is to examine the adoption of online pharmacies in a developing country, India. To achieve this, a conceptual model was developed by extending Technology Acceptance Model (TAM) to include Trust and Perceived Risk. The conceptual model was empirically tested usingStructural Equation Modelling (SEM) using AMOS software. Results revealed Trust and Perceived Usefulness as the key factors that influence consumers’ Attitude and Behavioral Intention towards online pharmacy adoption in India. The results also indicatedthat perceived risk was significantly associated with user’s attitude in negative relation, which indicates that risk concerns deter customers from purchasing healthcare products and services from online pharmacies. Understanding the factors that affect usage behavior, online pharmacists can develop marketing and supply chain strategies to ensure that people use this new service.
Editorial Advisory Board
"JSR
has an International editorial board and has representation from the
academia both from Indian and foreign universities. The editorial
advisory board is still being expanded."
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